As a remodeler, you are fully aware that having an implemented sales pipeline is essential for sustaining business. If you aren’t constantly generating new leads, then your number of projects will begin to decline. What if you could use your website as a lead-generating tool to gather more leads and nurture those leads through your sales funnel? You can. We’ll go over how in this post.
What Is a Lead Generation Website?
The contact form on a lead-generating website allows the site to obtain data about visitors. These forms, especially in today’s market, typically gather information about the user that will be used by the company to follow up and nurture leads through their sales funnel. Commonly used form fields include email, name, and phone number. For example, you could even add the following form fields: “What room do you want to remodel?”, “What’s your budget?” or other qualifying questions.
How To Build Lead Generation Website
It is straightforward to construct a lead generation website. To create a lead generation website, you must first be able to collect data. Premium content (also known as “lead generating offers” or “gated content”) is the greatest method to collect information from users. Premium content is a type of material that you create and make available to users who visit your website. In exchange for providing their contact information, users can fill out a form on your page to access and download the premium content at a later date.
What’s the best approach to get leads, gather information, and become a lead in your CRM? In the following section, we’ll show you our basic formula for generating leads using a lead generation offer.
Lead Generation Website Design For Remodelers
We’ve discovered a straightforward technique to help your business produce more leads straight from its website pages through our thorough study and implementation of lead generation strategies. To be successful, you’ll need four things: a premium content offer, a call to action (CTA), a landing page, thank you page, a follow-up email, and a nurture sequence.
Premium Content Offer
We’ve discussed what a premium content offer is in the past segment, but why is this piece so important to gathering leads online? Why can’t you just put a form on a page and wait for the leads to come flooding in? Most people greatly value their privacy and avoid giving personal information to strangers online. So why should they entrust you with this data? What can you offer them in exchange that is worth their name, email address, or anything else you ask of them?
The key to premium content is providing your users with something valuable. If you’re a remodeler, it might imply advice on renovation projects, design trends, or — as previously stated — a cost guide. You may respond to customer inquiries in a downloadable premium content offering that provides the knowledge they need, which will also assist you to build trust with your users.
Create a content offer that is simple to consume and appealing to the eye. Make sure your premium material is excellent and delivers joy when downloaded by using free graphic design applications like Canva.com. Finally, make sure you’re delivering what you promise. If you claim to provide a kitchen cost guide, make sure your information is actually useful and explains the ins and outs of kitchen expenditures. When it comes to discussing pricing, ranges and examples go a long way because there are so many various elements that influence the cost of remodeling.
If you have an ebook in PDF form, you can create a landing page that’ll allow users to learn more about your offer and how it will help them. Those interested will be able to submit their information via a form on the same page, after which they’ll receive the premium content. Include the title of your offer, an intro about what your offer is and how it will help homeowners accomplish their objectives, and a lead capture form that would allow you to collect information from the user. You may also include a video, photo, or graph to encourage people to fill out the form and download your material.
Thank You Page
A thank you page is not required. It establishes a positive atmosphere for providing premium content by thanking the homeowner for downloading it, and it provides another option for gaining a re-conversion on another premium content offer that funneling people through your sales funnel. When a user fills out the form on your landing page, they will be automatically redirected to a thank you page. This is an easy way to give them premium content right away. However, you may also include an inline thank you note (a message that fills the space where the form was after it has been completed) or a follow-up email to the user’s email address with the premium content offer once they’ve submitted it.
A call to action, or CTA, is a button, link, picture, or statement that encourages visitors to perform the desired activity. You may use CTAs on relevant pages of your website to entice more visitors and increase form responses by directing them to your offer.
A follow-up email is an optional but highly effective way to nurture your customers. As mentioned in the thank you page section, a follow-up email not only helps give your new lead the premium content they downloaded but also establishes a personal relationship with your new lead. You may use their name to address them (because they just completed your form) and give them the download as well as inform them if they have any questions about it; they are free to contact your organization at any time.
A nurture sequence, like a follow-up email, is an excellent method to guide your leads through your sales funnel. A nurture sequence is a sequence of emails (about 3-7) that you send to a lead after they fill out a form on your website. The first email in the sequence is a follow-up that’s sent right after they download some premium content. After that, you offer free help and knowledge so they can finish their remodeling project successfully. Emails that are meant to nurture your subscribers will generally be sent approximately a week apart and progress from top-of-funnel material to middle-of-funnel material before finally moving on to bottom-of-the-funnel content. If you’re interested in utilizing nurture sequences, marketing automation tools are particularly beneficial. You may set them up and have them run automatically every time.
In general, the goal is to amass a large group of subscribers that could be interested customers and clients. Not every single one of them will require our services immediately. That’s fine. The objective in the long term is to form relationships with these individuals by providing value, teaching them, and being available as they research their options. When it’s time for them to start their project, you’ll be on their mind.
Six Ways to Generate Remodeling Leads
Lead generation sites are a marketing strategy that allows remodeling companies to interact with prospective homeowners in a more natural manner. A lead is someone who shows interest in your home renovation services. The goal is to get that lead through the sales funnel and turn them into a paying customer.
This technique may be used by any sort of business, including building and remodeling companies. You can improve brand recognition, increase sales, and develop client loyalty by using the appropriate other lead generation companies techniques. Look at our list of six ways to generate renovation leads for more ideas.
1. Focus on SEO
With search engine optimization, you can take your online lead-generating efforts to the next level. This digital marketing technique may assist your website rank higher in search engine results and therefore bring in more visitors. Finally, you’re attracting visitors to your website who are looking for the services you provide and are ready to make a purchase, so utilizing SEO is an excellent method to generate more leads.
The world of SEO may be ever-changing with Google’s algorithm updates, but there are some tried-and-true ways to improve your optimization. The first step is to complete some keyword research to find out what words, phrases, and questions your customers are searching for related to your industry. You may start adding these terms naturally throughout your website by then, on your home page, in metadata, and even in blog postings. The more you optimize your site for certain keywords, the higher you’ll rank when a user searches Google for them.
2. Prime Your Website to Convert Leads
Your website is the most successful lead conversion tool for your remodeling business, so it’s no surprise. Potential customers will go to your website to learn more about your company, what services you provide, and pricing, among other things, in today’s digital world. While having all of this information readily available and simple to access is crucial, you should also think about how you’ll turn the leads into sales once they arrive on your site.
As a general rule, you should always have a form on your website where visitors can input their contact information and some basic notes about what kind of home remodeling they need. To increase the likelihood that potential customers will take action on your site, you can add call-to-action buttons to your web pages with text like “Request a Quote.” You can place a chatbot on your home page for customer questions. Just make sure to save pre-set conversations or have a sales team member available to answer questions.
3. Utilize Email Marketing
Email marketing is a vital part of any business, but it’s especially crucial for remodelers if they want to expand. Many professionals in theindustry use email marketing as one way to attract customers, but there are always ways to improve your strategy. Sending out email newsletters to previos customers about new products and sales may bring additional customers, and emailing a list of possible clients with information on your previous projects and client testimonials may result in more conversions. Just make sure your emails include your logo and are mobile-friendly, as well as easy to read.
4. Connect on Social Media
Using your social media sites to increase remodeling leads and interact with your audience is an inexpensive way to do so. The majority of your leads use popular platforms such as Facebook, Twitter, YouTube, and Instagram. Even though it might be a lot to handle, we urge you to focus on the social media platforms where you have the most engaged followers lead generation websites.
You can use social media to promote your expertise and start a discussion with your followers about what you offer. To develop your presence, post on a regular basis and provide useful information that potential clients are seeking. Professional remodelers may provide content like how-to blogs, home renovation vidoes, or even photographs from a current job. Why not use those photos in more places than one? Consider all the engaging behind-the-scenes images and finished projects that your followers would love to see contractor leads generation companies.
5. Ask for Reviews and Referrals
Reviews from happy customers are a fantastic way to earn trust and build credibility for your business online- so if you’re not already asking for them, it’s time to start! While you (understandably) might be biased in favor of your own company, prospects are much more likely to listen when they hear good things straight from the source. Make life simpler for your clients by providing them direct links to Google, Yelp, or Houzz, for example, where they can rate and review your remodeling business.
Word-of-mouth recommendations are another valuable lead-generating instrument in your arsenal. When you invite your customers to provide feedback, you should also inquire if they would be willing to reffer your company to their friends and relatives who need a remodeling project done. They’d undoubtedly recommend you to others if they had a good experience with your company. The ideal moment to ask is after the remodeling work has been completed.
6. Partner with Local Businesses
For remodelers, offering a lead-generating service creates a beneficial win-win situation for you and other companies in your region. You’ve undoubtedly encountered other local company owners while working as remodeling contractors, such as realtors, painters, and plumbers. If their customers require house repairs or renovations, ask if your contacts would be willing to spread the word about your business. In return, they may do the same for you.