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RTA Marketing podcast was launched this month by the experts behind RTA Marketing, a fast-growing marketing agency that works exclusively with concrete contractors. Dennis Oz, the brains behind this rising platform, created the Remodeler Success Podcast to offer flatwork and decorative concrete contractors business success tips.

There’s a lot of money to be made in content marketing, and it’s an exploding field that needs some expertise pushing it forward. RTA Marketing recognized that the remodeler industry needed help promoting innovation through marketing efforts. Our marketing experts determined that because of a lack of content marketing knowledge and skills, the sector has a lot of untapped potential.

Dennis OZ, RTA Marketing founder, stated of the new podcast launch, “We noticed that there are numerous remodeler podcasts on the market, but we couldn’t locate one with effective marketing strategies for concrete businesses.

We wanted to pay it forward by assisting contractors in improving their digital presence through our RTA Marketing Launches Remodeler Success Postcast.”

“We want remodelers to get lucrative concrete projects, develop their enterprises, and increase their profits through proven digital marketing techniques,” says Dennis. “The podcast is jam-packed with useful information to help them accomplish their objectives, including success stories, practical advertising suggestions, and the most up-to-date industry news.”

Your Remodeler Success Podcast

Your Remodeler Success Podcast was launched in — and already has 11 informative shows on its page. The podcast is ideal for kitchen and bath business owners who want to use cost-effective and proven digital marketing agency strategies to achieve new heights. To obtain expert kitchen and bath advertising and marketing suggestions, go now subscribe.

Your Remodeler Success Podcast is available via:

RTA Marketing

RTA Marketing employs a wide range of digital marketing methods to help its customers achieve these objectives:

  • Turn your websites into lead-generating machines: Strengthen your website’s basic foundations and establish a digital marketing plan that reflects your brand’s message in order to drive high-quality traffic, leads, and position you at the top of Google’s ranks.
  • Attract the ideal concrete projects: Dennis and our team of professional marketers develop a marketing strategy that caters to the correct audience, resulting in a higher return on investment (ROI) and client satisfaction.
  • Increase sales: The concrete advertising and marketing specialists provide clients with a SMART follow-up system. The latter ensures that no lead is ignored, resulting in maximum earnings.

RTA Marketing can assist you with improving your SEO, social media, website, and other digital marketing activities if you are in the remodeling business. We’re a trailblazing agency that combines marketing experts and concrete specialists into one. The following products and services are marketed by the company for contractors in the United States:

  • Concrete contractors
  • Decorative concrete
  • Epoxy flooring
  • Concrete overlays
  • Stamped concrete
  • Other decorative concrete services

If you’re ready to expand your remodeling company, check out our Remodeler Success Podcast. It has brief, impactful episodes that you can listen to from any device. With RTA Marketing’s help, you may reach your maximum earning potential. For advice, please contact Dennis or one of our staff at – for a consultation.

Why is Digital Marketing Important to your Kitchen and Bathroom Remodeling Business?

If you’re serious about transforming your remodeling business into a profitable enterprise, then it’s critical that you dedicate time to mastering digital marketing strategies. You can’t outpace your competition by overlooking this marketing approach–and they are probably already ramping up their marketing efforts.

Remodeler Success Podcast

The best way to utilize digital media for remodeling contractors is to listen to the Remodeler Success Podcast. This podcast, brought to you by RTA Marketing, offers brief but packed episodes that give a business owner the tools and advice they need to improve their marketing efforts.

The podcast has 11 informative episodes that cover a range of topics, from strengthening your business’s website to attracting the ideal concrete projects and increasing sales. These topics can be exciting and help you learn about new strategies that will improve your bottom line, but they’re also packed with useful information for beginners who don’t know where to start.

Digital Marketing Isn’t Going Away

The world of digital marketing is constantly evolving, and if you’re not keeping up you’ll quickly fall behind your competition. That’s why it’s important to listen to marketing experts and learn about new approaches that can help you succeed.

If your concrete company isn’t already using digital marketing, then you need to start now. It will take time for you to master these strategies if you’re a beginner, but it’s important that you do so even if this is your first endeavor into marketing. With that in mind, let’s take a look at some of the most important digital marketing activities that you should focus on.


Your website is one of your most valuable assets, and it should be treated as such. You need to ensure that your website is well-designed, user-friendly, and accurately reflects your brand. Additionally, you need to keep your site updated, which means that you need to know how to post articles and blog posts.

Google My Business

If you haven’t already claimed your Google My Business page, then make sure you do so as soon as possible. Google My Business is a free tool provided by the search engine giant that allows you to control your online reputation and create a listing for your business. Claiming your Google My Business page is essential, as it allows you to control what people see when they search for your company online.


Facebook is another essential social media platform that you should be using to market your remodeling business. You can use Facebook to share photos and videos of your work, post updates about your company, and connect with potential customers.


LinkedIn is a professional social media platform that can be used to connect with other business professionals, share news and articles related to your industry, and find new leads.


Twitter is a microblogging platform that can be used to share short updates about your company, post photos, and videos, and connect with potential customers.


YouTube is a video-sharing platform that can be used to share your company’s story, post-how-to videos, and connect with potential customers.


Podcasting is a great way to share your knowledge about remodeling with potential customers and other business professionals. You can even use your podcast to announce exciting updates about your remodeling business.


Finally, you need to stay in contact with your customers and leads via email marketing professionals. You can do this by sending newsletters and regular emails that include valuable content and announcements about your remodeling company. It’s a great way to keep your business at the forefront of your customers’ minds.

Digital traditional marketing is a necessary activity for all businesses, and remodeling companies are no exception. In order to remain competitive, you need to focus on the following digital marketing activities:

Digital Marketing Budget – Determining How Much Should Your Company Spend

The first step in determining how much your digital marketing budget should be is to establish a goal. You may have many different objectives for your home renovation firm, but this post will concentrate on developing one that focuses on digital marketing tactics.

What would you like to improve about your construction company? This question may help you figure out what your objectives should be or whether you want one overall aim.

Do you want people to visit your website more often? Is it important for conversions? What is the significance of retaining clients? These are all valid aims, and each has its own approach.

Instead, concentrate on the goal for which you want to see your outcomes. It might be a single result or a primary objective with secondary and tertiary goals. However, in every case, you must first comprehend your aim.

Do you want to increase consumer recognition? Boost brand loyalty? Do you simply want to boost income or consumers, or do you wish to advertise your business rather than kitchen remodeling as a kitchen cabinet company?

There are many different objectives, each with its own methods, so which ones you choose to pursue will have a significant influence on your digital strategy and how you should be budgeting.

Why You Don’t Need a Master Budget for Your Marketing Plan

We all know the need for a master budget, but having one sometimes isn’t wise. Why? Because in order for your marketing plan to succeed, you’ll need an unspoken approach. The only way your company can develop is if it collaborates with other firms that are on board and ready to participate. They won’t be able to assist boost income for your firm if they don’t know what they’re supposed to do.

Digital marketing must all be included in the overall marketing strategy, whether it’s through traditional advertising, public relations, search marketing, video marketing, or other methods. It’s more important than ever to consider digital marketing in your planning.

Online and social marketing should be your first choice when attempting to reach a larger audience. Every day, more individuals use the internet. The same method should be followed for the subcategories as was outlined for the whole plan above.

Larger enterprises may have greater marketing expenditures, which they distribute into numerous sub-activities such as video marketing or social media marketing. The more information you give – the more detailed your plan becomes.

Even with a well-planned strategy, don’t forget that circumstances may alter. The internet, technology, and your consumers are always changing, so be prepared to modify your plan as necessary.

The ultimate aim of any company is to attract and convert its target audience into paying consumers. This isn’t simple, but it’s not impossible if you put in the effort and follow the guidelines outlined above.

There is no such thing as a dull moment in business. Everything that’s done is an important step toward success. So don’t forget to include the unspoken marketing strategy into your research and start making a foolproof plan

Evaluating Your Prior Digital Marketing Efforts to Improve Conversions

You should also consider the following measures as a major step: evaluate your prior digital marketing efforts. It’s critical to compare what you’ve done in the past to effective campaigns so that you may learn from your errors and keep going with the good. You can also look at your rivals to see what they’re up to in order to drive you, perhaps check around your sector since each sector is distinct.

Look at what your results have shown you if you’ve previously worked with digital marketing. Tell us about your most recent job and what you’ve accomplished. What efforts did you make that failed? Do you know why they failed, especially if they were techniques that had previously succeeded for other businesses?

You may be able to learn from your mistakes and discuss the company’s internet marketing strategies. However, if you know what worked and what didn’t, as well as why there was success or failure, you’ll have a far higher chance of achievement.

Strong Online Marketing Budget Strategy Pays Attention to Maximizing Return on Investment

Many individuals are concerned about how much money they spend on their online marketing plan, but it is crucial to note that investing in your company’s online presence intelligently provides numerous benefits. You might be wondering how much money should I devote to my marketing campaign? The answer depends on the kind of business you have and your intended goals. If one goal is to improve ROI (profit per investment), for example, frequent performance monitoring and the capacity to swiftly eliminate underperforming marketing components are required.

The need for measurement cannot be overstated. It’s the key to knowing what works and what doesn’t, as well as potential growth possibilities. Accurate performance data may make budget choices much easier, but many remodeling firms struggle with data overload — or worse yet, no relevant performance data at all.

Watch for Current Trends and Explore New Opportunities

What’s popular and what’s not? It’s a question that most kitchen and bath renovation firms should be asking themselves. If you have a brick-and-mortar store, it may be as simple as looking at customer traffic to see which items are hot. In the digital realm, things move considerably faster—and trends come and go before you know it.

Keep up with the latest marketing trends by reading blogs about them or attending industry conferences. But don’t forget that new possibilities may arise. If your website analytics reveal an increase in mobile users, for example, consider whether now is the time to explore how you might make use of this development!