You’ve come to the correct spot if you’re seeking to learn more about how the greatest social media platforms operate or develop your remodeling business social media marketing plan. In this article, we’ll go through everything you need to know about establishing a presence on current social media networks.
This tutorial will walk you through the process of developing your digital marketing plan by teaching you about the algorithms used on each of these social media platforms. This guide will answer all of your questions if you’ve ever wanted to know what happens behind the likes, comments, and posts. By the end, you’ll have all you need to plan better social media marketing initiatives to expand your remodeling business.
Before we get started, let’s go through the fundamentals and review important words and phrases, as well as how to begin using social media. Then we’ll contrast a B2B vs. B2C social media presence and which platforms are ideal for each. Let’s get started!
Social Media Marketing for Remodeling Business: The 3 Key Reasons It’s Important
There are a few key reasons social media marketing is important for remodelers. First, social media provides an easy and cost-effective way to reach out to potential customers. With over 2 billion active users on social media, businesses have a vast pool of people to connect with.
Second, social media allows you to build trust and credibility with potential customers. In a study by Edelman, 64% of respondents said they were more likely to buy from a company if they engaged with them on social media.
Third, social media can be used to generate leads and drive sales. In fact, one in three millennials says they have made a purchase after seeing a product on social media.
Finally, social media can help you to better understand your customers, their needs, and their wants. By monitoring social media channels, businesses can get real-time insights into what people are saying about their brand or product. This allows them to adjust their marketing strategy accordingly.
Social Media Terms You Need to Know: A Guide for Beginners
Social media terms are the unique jargon used on each platform that you need to be familiar with to understand how the platforms work. Here are some key social media terms you’ll need to know before reading this guide:
- Hashtags (#) are used as keywords on social media sites to form a community of people who have similar interests. A popular hashtag, for example, is #trendingnow.
- Mentions (@) are used to address other users on social media. For example, if you wanted to mention the user “Dennis Oz” in a post, you would type “@DennisOz”.
- Users who don’t have a large following because they haven’t done anything to acquire one will benefit from showing likes. You may usually like content by double-tapping it, clicking the heart shape, or giving the content a thumbs up.
- The user’s apparent sense of urgency indicates a greater level of interest in the subject than simply liking it. Comments can provide you with a lot of useful data as a company owner. Overall, comments are more instructive than likes for the average user.
- By using tags, social media users may include another user in a post or comment by utilizing the tagging icon. This extends participation and engagement for a post even further.
- Users’ engagement or activity on your social media site is measured by the number of times they interact with it. Liking, commenting, sharing, and reacting are some of the activities engaged in by users.
- Impressions are the number of times a user has viewed your profile or post.
- A Story is a photograph or video that’s shared with others. You can post various photographs and videos, as well as both at the same time, which will last 24 hours after you’ve published it.
The long-form piece(s) of content, such as an informative blog or video about a certain subject, that can be divided into smaller pieces is known as Pillar Content. Typically, traffic to pillar content on your website is generated via social media. The short-form pieces of content shared on social media to raise awareness for pillar material are known as “short-form social media.”
When you think about it, there are more ways to exploit micro-content than ever before. For example, an Instagram story with a picture related to the blog and a caption that links the user to the pillar content is one way to use this type of tiny content. As a result, the micro-content transports the pillar content to the viewer in a more rapidly and less formal way, piquing the interest of readers.
Get Started on Social Media Management
There’s always a starting point with social media marketing. Here are some crucial tips to get you started on social media management and provide you with a firm grasp of what you need to know before publishing your first post.
Make a study of your competitors.
It’s much easier to learn from other social media marketers, especially in your field, than it is to develop some new ideas on your own. “What content are my rivals sharing on their social platforms?” Consider what content and SEO of theirs is getting the most attention and use that in your own postings with a twist.
Make a list of objectives for your social media profile.
It’s critical to use analytics technologies and post when activity is at its peak, as well as to publish material that your fans like the most. Using native social media analytics on each platform, such as Twitter Analytics if you’re tracking metrics on your Twitter profile, is an excellent place to start.
External search engine analytic software and tools, such as Google Analytics, are an excellent way to get more insight and information once your following and brand have developed. These objectives should be realistic, measurable, suited to your target audience, and competitive with others in the same field. Set minimal but ambitious objectives at first, then raise them as necessary!
Create a social media plan and schedule.
This will not only allow you to publish when your target audience is online, but it’ll also give you the correct material at the correct time on the appropriate social media platforms.
You might start with the rule of thirds: 33 percent for business, 33 percent for entertainment, and 33% to concentrate on influencer marketing in your industry. The 80-20 rule is another option: 20 percent to educate your audience and 80 percent to promote your brand.
Both should be tried before deciding what is best for your platforms. However, you should make a clear schedule of when and where things will be published, as well as how much material you’ll create.
The Most Simple Rules For Posting
You want to keep your audience interested in what you offer, so knowing when, how often, and what material to share is crucial. There are also several drawbacks to posting too much, so be careful not to go overboard.
Every piece of content will not be that significant to your audience, so it’s critical to put out what you believe will be most relevant to them. If uninteresting material is continuously posted, potential consumers might divert their attention away from your page or worse, completely unfollow you.
To assist, we’ve put up some basic pointers on when to post and how to create a viable article to keep your audience engaged.
Rule #1: Make sure you post at least twice a day.
This number varies based on social media platforms, but frequent posting is essential for engagement.
Your audience’s expectations are that new content should be published on a daily basis, at least twice per day. We recommend you publish at least 2-4 times each day, at the very least.
Continue reading to find out how many times to publish on each of the six major social networking sites.
Rule #2: Post three times a day, every day.
Again, this varies based on each social media strategy, but users are generally most engaged during the early morning, in the middle of the day, after work, and shortly before or after dinner. These times apply to all social media channels; however, they do vary. Learn the optimum posting times for each of the six social media platforms listed below.
Rule #3: All you need is text, a picture, and hashtags.
There are numerous ways to create a decent article, but keep it simple at first. If you’re just starting out, all you need is some text, a visual, and hashtags. Later on, you can experiment with different types of content to see what works best for your particular audience.
You’ll need the following items::
- A descriptive, engaging text caption.
- To gain attention, use a picture, gif, movie, or another form of visual.
- Hashtags (a.k.a. keywords) to make your post searchable.
The following are the minimum standards for a well-written social media post that goes into greater depth and explains the material.
What Are The Most Important Social Media Platforms for Business Growth
Posts are ranked in order for a user to be likely to like them, based on the algorithm of Facebook. There are several ranking signals at play. Facebook is primarily concerned with data points from a user’s past behavior, such as what material they’ve previously looked at.
The goal of Facebook’s algorithm is to:
- determine what types of content matter most to users, and
- show users more of that content.
How to Get a Large Facebook Following
Identify your target demographic.
This first step is the most crucial to building your account and profile.
Reach out to other Facebook users who will be fans of your page as well as individuals in your area. From there, you may develop a saved audience and utilize the Facebook advertising platform to completely define your target audience.
Fill in all of the information on your Facebook profile.
Make your account more personal by including photographs and creating a distinct voice for your timeline. Personalize it with well-known keywords like your name, job, and school you attended, as well as pictures.
Connect your Facebook account to Instagram.
If you have an Instagram account, you’re in luck! You may link your Instagram account to your Facebook account by going to “Connect to a Facebook Page” on Instagram. This will allow you to target more people on both platforms.
Learn what your audience is interested in.
What types of articles do they enjoy reading? What type of information do they appreciate from people in your field? What can you do to create similar content while also adding your own flair? Investigate what’s going on in your target audience’s life closely and figure out what generates the most activity. It’s also a great approach to expand your company and gain leverage if you’re looking at other businesses and adding your own spin with social media marketing goals.
Post 3-6 times each day.
If you have enough great material to post this often, go for it! Users appreciate it when a content creator is active and provides a substantial number of helpful articles on a regular basis.
Invite others to your page.
To help you manage your page, add administrators to it and invite others to like it.
Begin with a modest amount of your marketing budget, around $5 to $10, and track which material performs best. This knowledge will assist future content strategy and ad strategy development.
The Instagram algorithm uses ranking signals that are dependent on the user’s relationship, interest, and timelines. It raises the profile of accounts that a user has previously engaged with.
This implies that enterprises and creators should focus on community involvement, which is critical to their brand with social media efforts.
In general, the algorithm serves what customers want to see in their feed. It’s designed to give people material that is relevant to their specific topic of interest.
How to Get a Large Instagram Following
The recommended amount of postings per week is around seven, or once per day. If you use Instagram live videos, reply to followers, and post to your Instagram stories frequently, you’ll have a lot more success with your social media marketing strategy.
Use popular, current hashtags.
This is perhaps the most significant technique to increase followers or people reading your page or post material. Using social media content calendar is also can be helpful.
Determine when your target audience is most active.
As previously said, acquire a general sense of when to publish your photos and what optimal posting times are to receive the most interaction and response.
Use your data analytics.
Leverage Instagram analytics to discover what you should focus on, scale back, and interact with your fans in a more interesting manner.
Learn How to Grow Your Remodeling Business
Are you looking for ways to grow your remodeling business? Well, in this episode of Remodeler Success, Dennis Oz interviews the Director Of Vendor Development from SEN Design Group. He talks about how becoming a member will allow your company to access some key benefits and services for growing your business! We’ll also learn about the business development services for K&B Remodeling businesses! So if you’re looking for ways to grow your remodeling business, be sure to tune in to this episode of Remodeler Success!