What We’ve Discussed:
- Discover how the Google Ads engine works – You have to understand how the Google Ads auction process works if you intend to succeed with paid search – quality & relevance is the answer.
- The secrets to maximizing quality score – In order to drive lower cost per click & ultimately, lower cost per lead – ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.
- Proven examples that you can swipe & deploy – We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages.
- Key Performance Indicators (KPI’s) & How to Track Them – You should not invest a penny into Google Ads or any other form of paid search without the proper tracking in place to gauge your cost per lead.
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