REMODELER SUCCESS PODCAST
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About this Episode
In this episode of Remodeler Success Podcast, host Dennis Oz sits down with Peter Ranney, licensed contractor, certified remodeler, and managing partner of a leading design-build firm. Peter shares his unique journey from accounting into remodeling, insights from merging two established companies, and the importance of client experience in the design-build model. From marketing strategies to authentic client communication and leveraging AI, this conversation is packed with practical lessons for remodelers navigating growth and change.
- Peter Ranney’s journey from accounting to becoming a licensed general contractor and remodeler.
- Lessons learned from consolidating two remodeling companies and blending cultures.
- How the design-build model improves client experience through alignment of sales, design, and production.
- The role of mindset and overcoming mental barriers in growing a remodeling business.
- Practical uses of AI in remodeling while staying authentic with client relationships.
Transcription
Dennis Oz: Welcome back to the Remodeler Success podcast, where we dive into remodeling world and bring you the pioneer speakers from the industry. Today’s guest brings a powerful blend of business purpose and hands-on industry experience, and yeah, so excited because today, I’m hosting. licensed general contractor with a background in accounting.
Yes. Very interesting. We’ll talk about it. I have some really interesting questions. And also, he’s a certified remodeler of NARI and also a managing partner of a respected design and built firm in North Atlanta. He’s also leading a tech company that helps remodelers, automate and optimize their operations.
There are so many things to cover today. Please welcome to the show, Peter. Ranney Peter, welcome to the show. Thank you. Thanks
Peter Ranney: for having me.
Dennis Oz: Glad to have a chat, Oh yeah. Just before we dive into the questions and everything, could you please introduce a little bit of yourself?
Peter Ranney: Yeah, sure Peter Ranney.
I live in, uh, Woodstock, Georgia. My business is located in Roswell, Georgia, which is a northern suburb of most people know Atlanta, Georgia, and been operating this business for almost 15 years. Under underwent a consolidation, some people called Merge, uh, technically a consolidation with another remodeling company about two years ago.
And that was a whole learning experience. I’m sure we’ll chat some about that today. But other than that, married, got, uh, have one son. Uh, we do a lot of family activities together. Lot of try to go as many long weekends, uh, lake boating, all that kind of stuff. And I also operate a nonprofit that predates my construction company actually, uh, sunshine.
On a rainy day, we renovate homes for children with special needs. We’ve done almost 250 projects to date with that.
Dennis Oz: This is amazing. We’ll also talk about that today. But lemme start with one of the things that I really would like learn more about switching from accounting to construction isn’t like really everybody’s game and it’s not something that you hear every day.
Yeah. But it gives you, of course, a unique perspective about like in both numbers and job sites. So you have both muscles, I would say. What push you to make that move?
Peter Ranney: A, I was bad at it, you know? Uh, ultimately we’re my dad, like most people in construction, right? You’re kind of brought into it with a family member.
So my dad was a framer, moved into general construction as I was gotten, gotten into high school. And really at that point, to me, construction didn’t really have an appealing, uh, you know, career, uh, track or anything, and. I like numbers. Accounting really is probably less numbers. It’s a lot of process stuff like, you do this, then you do that, then you do that, and so when I got into school.
I liked accounting and uh, studied accounting. Got my degree. I was a tutor for athletes, things like that. So I liked it. I was good at it. When I got my first job, I realized I don’t like this at all. And so I worked in accounting for about seven years. I worked in CPA firms, worked for a couple companies where I was kind of the in-house account kind of person.
And really the transition for me, you know, kind of my background, obviously growing up in construction, learned a lot. My dad. Now, I’m not gonna say I always enjoyed being on the job site back then, but definitely picked up a lot of things. And then when my wife and I, I was working in accounting, my wife and I started the nonprofit and that really started my transition into back into the construction world.
Now as an owner.
Dennis Oz: Well, after seeing all your background in the industry, folks, if you just Google Peter’s background, you will see, so many amazing things happen in the past. For example, I would like to also talk about these two brands. You also kind of mentioned, we know that you emerge two brands and it’s one of them was the Ranney Blair and the other one was Weidmann Remodeling, right?
Correct. I’m sure it’s more than a paperwork. So it’s just like you, you are blending two companies together as you are blending culture systems, even client trust. What did you learn through that process?
Peter Ranney: Well, we’re still learning. It’s about two years. Uh, since then it’s been the interest. It’s, it, it, I mean it is like we were naive to some degree and thinking you can take these two great companies and bring ’em together and it’s, you know, that is, is really challenging at first the culture.
Was drastically different. We did. More or less the same thing. Did the same jobs served very similar clients. We went about it two totally different ways. And so a lot of that was just, uh, you know, building the trust. So my business partner Scott, we started Rainy Blair. We had been friends previous to starting a company.
We always just got along really well, you know, and we, we certainly had, you know, call ’em disagreements or. Things to discuss. Nothing really that serious as far as, you know, being bad. But, uh, you know, now you got a new person, new personality. So not only the culture of the people, but the culture of our leadership and who’s in charge, who’s responsible for what, who is authority for what?
And we’re still navigating some of that, you know, to this day. But what found ultimately what the purpose of the, of the consolidation was, is to improve the client experience. And that really. That was the commonality that has kept this moving in the right direction. ’cause consolidations don’t always end well.
And that’s not our goal. We want to end well and we, what we really found is while we serve some more clients, we went about it different ways and that was the, the push to make sure we are doing it the same way. So that comes down to the, the language you use, the approach we take, the documents, we use, the how our team thinks about.
Client experience and it’s totally shifted, uh, my viewpoint, and it’s been a great thing for the company and more importantly for our clients. What our clients get now, I think, is exceptionally better than what they got at Wideman or at Rainy Blair.
Dennis Oz: Wow. This is amazing to hear because, , I’m sure that our listeners today, they also are thinking about maybe they are just right now experiencing, , some sort of like, a transitional period that you are maybe just switching one brand to another, maybe just planning those. And thank you so much for this information, for sharing. Yeah. Just would like to take the conversation to the design build model because this is a concept not a lot of. Consumer really understands, because when they need a design build company, they just go to Google or chat GPT and just Google for the remodeling companies.
But design build model is more like, you know, it’s sales and design and production. And they have it all in sync too.
Peter Ranney: Yeah. Otherwise,
Dennis Oz: the client experience that really falls apart. And how does your sales process support that alignment today?
Peter Ranney: Well, we have a lot of early conversations with our clients at that time.
They’re prospects, right? We’re trying to evaluate are they a good fit, and what we find and actually talk to people every week, like most people, right? They, they have an idea how they should buy a remodel and, and they, and they view contractors as we are. Kind. We just go build stuff. You know? It’s like, I just need you to come and build me an addition.
Okay, well why are we building an addition? Why do we need an addition? And so we talk a lot about the approach and. How people is design build a good, good fit for you because it’s not always a good fit for for people and that’s okay. But we wanna really work this idea of as design build something. Going back to kind of the consolidation we went through is this idea of we are seeking clients that are open to options.
And so if someone calls and has a really good idea of what they want. They don’t need design build. They need a contractor who can go execute their idea. And so for us it was this, this exploration of we’re gonna go, we’re gonna show you options, we’re gonna show you at least three options, sometimes more.
That’s not typical in our world, especially people come working with architects, they iterate off an option and so the from very start work. Talking about the approach, how we’re gonna work together and how, because if they have an approach, the client has an approach that they want to take, and then we have an approach we want to take.
It’s not, it might work, but we’ve walked down a well-worn path, and then we, we wanna bring them along and it’s my job. I, I do primarily sales for the company. It’s my job to guide them down that path and introduce the appropriate players at the right time. The design people, production people, project managers, all those, you know, engineers, whoever.
And so that’s, it’s, it’s really a conversation of like. What is going to work well together? And again, we know how we want to do it. So if a client is open options, that’s a great opener for us saying great. We can show you things that you haven’t thought about before because how would you have, you’ve never remodeled.
Maybe you’ve done a remodel 15 years ago. We think about these things all the time. So ultimately, we are really interested now in like the problems this, the objectives, the background of the project, versus just going straight to a solution, right? Because clients call you and go, Hey, I want you to redo my kitchen.
Why are we doing your kitchen, right? You really have a laundry, mud room garage problem. So let’s, let’s fix those things, which might end up being a kitchen project too. So that’s kind of the, the approach that we’re taking now more in our design build.
Dennis Oz: This is such an engineered process, and thank you so much for the golden nuggets.
would like to ask you a follow up question here. Well, what’s your process then, like, if someone just like you said they called, they said they need a new kitchen. How do you qualify? Then how do you, let’s say if it’s a good lead or it’s just a good project that you like to take on, how would you just continue from there?
Peter Ranney: Well, we take an interesting approach, and I talk about this a lot when people ask me to speak at different events and things like that. But one of the things that we talk about internally is not qualifying in budget, because ultimately, if you’re not our client, it doesn’t matter if it. If, if you have the money or not, it doesn’t matter.
Right? We’re not a fit. So what, so we, the overall approach that we take is we generally have like seven questions that we want to get information about. Right. Have you, uh, just tell me about the project. Have you remodeled before? Have you considered moving if it’s a larger project? ’cause remodeling is a very expensive, hard way to change your house.
It can be very rewarding and fulfilling. Right. So have you moved, uh. What? What are the things you’re looking for in a contractor? What have you done to prepare for this project? Right? These are kind of uncovering. Things about their thought process of, well, we’ve been thinking about doing this for three years and I’ve got Pinterest boards abound, or, or it uncovers, Hey, I’ve already talked to five other contractors and you’re telling me this, that, and the other.
So it allows for much, uh, much better and deeper conversations. But after we get the initial call, we do a two step kind of due diligence period together. We do a home visit, kind of traditional, uh, typically that goes. We sit down first. Uh, we do not want to go into the area of work first. I wanna understand, again, the, the challenges, objectives, the problems we’re trying to solve versus just walking into the space.
So we do the home visit, we invite them back at a second appointment to our showroom, and that’s where we really take a deeper dive into our approach. Again, making, getting alignment, right? We’re trying to get agreement from a lot of people talk about expectations and that’s okay. Like the idea that I think it’s okay, but we’re, it’s not expectations is like, is me telling you what’s gonna happen and that’s okay.
Let’s get agreement, right? If people are familiar, like a San a Sandler sales kind of idea, it’s that similar concept of let’s let me explain how we work together and then you agree that this is okay, this is what we’re gonna do together. Talking about agreements, we tell them and ask them, we will design something likely, very likely, almost guaranteed above your desired budget.
Do we have permission to do that? Right now we’ve opened the gate to allowing this design process to take place. ’cause you can design to a solution or you can design to a budget. Again, another conversation we have with clients and it’s not about trying to spend more money at all. My, my goal really is to se spend less money for the client and get the most out of it.
And so these are all like, deeper conversations. Obviously you can’t just, you know, we need a, that’s a whole nother podcast probably, but, so we do the home visit, do all that. Then we move into, we use retainer model. We do a two step retainer process. First being conceptual development, uh, we get the go ahead, so we do all the.
Three drawings and all that good stuff. We produce a pricing package. We present to the client, they give us, go ahead. Okay, great. We moved a second step. They give another retainer payment, and that’s when we flush out all the details of the project, the color, the style, the material, maybe there’s some other nuanced stuff.
We gotta figure out what, you know, cabinetry, details, things like that. And then from there we kind of move into mobilization. And this is really the whole design build, right? It’s a whole logistical operation. And we have, uh. Like 11 or 12 employees now. So it’s, you know, trying to get everybody in line to, to, as we move this thing down the, the manufacturing, uh, assembly.
So yeah, we go through the final definition. Of course, we go to contract. We’ve actually just changed our contract process now. We actually invite them back in and I’m very tech person. I’m a tech company, but we print the contract, we print it out, and it’s a formalized meeting. Let’s come in, let’s. Sign it.
That’s the purpose. And that seems, uh, again, that we have an agreement when we come in and do this meeting, we’re gonna execute the contract. So it’s a lot of this, you know, you can see a lot of agreement, a lot of upfront, a lot of it’s my job as a salesperson. I think everybody has a job as a salesperson, is to explain to the client what’s gonna happen next.
It’s not their job to know our process, because heck, we barely even understand our process sometimes as we are iterating it through, you know, through each week. So that’s kinda a long-winded answer, I guess, but yeah.
Dennis Oz: I definitely understand when you say it’s not their job to understand your process, and that’s very, I would say , that’s a really great quote from this, episode.
I will probably take this out and just create a short video out of it. So I really like that. Well, Peter, I know that you are looking at a business as a whole and you are experiencing different, departments and also different functions of the business and our companies.
Remodelers they hit so common walls when they grow, and sometimes it could be inconsistent leads or could be pricing mistakes or,
Peter Ranney: yeah,
Dennis Oz: maybe when they’re building the team they might be some poor delegation over there. Since you are speaking in the events and you are sharing a lot of your knowledge to the other people, what patterns do you see most often, with these type of businesses?
Peter Ranney: I mean, I think
the single thing that I always find is people have cognitive biases and kind of walls built in their own mind about what is or is not. You know, I can’t hire good people because of this, that, and the other. You know, I can’t get the clients I want. Right. So it’s really, you know, the execution.
It’s like doing it is not the hard part. Right. We are all very capable contractors and doers, but stuck in the mental thing. Right. They, my employees can’t do it the way that the, the, the, the way that I want it done. Right. They only get it 80% done. I would do it a hundred percent and do it three times faster.
Yeah, of course you would do. It’s like we always think we can do things faster and more efficient, so that’s the single thing. Right. Remove like the barriers in your mind about like what it is now? I would say that too. It’s like. Also don’t be, you know, coveting like, oh, that business has like this much revenue and this, that’s their setup.
Like everyone traces top line and that’s great. You got top line to have bottom line. But, you know, build, build a business that’s good for you, you know, whatever your goals are personally. Um, but yeah, there, there’s a lot to discuss there for sure. But that’s, that’s, that’s the main thing I see.
Dennis Oz: And it’s really interesting to see that especially when we have seen some exponential istic growth, I would call it istic growth.
Sometimes it happens. Yeah. Just ’cause your market is right and sometimes you just have the correct attitude and clients are really ready to do. That’s where you see the most problems. And, and thank you so much, just for enlightening us and giving us this, really important, I would say, the golden nuggets, from your experience.
And thanks so much for this one. Let’s take our conversation to the marketing talk a little bit. Marketing feels like a really black hole because sometimes we waste, ad spend. Maybe sometimes we are chasing the wrong type of client. Yeah. What’s your biggest struggle with it right now?
Peter Ranney: Well, I think for talking about the consolidation is who is our client, right? Even though we serve very similar people, we, we had to have, have, you can’t market, you can’t sell effectively if we don’t even know who we are and who we are serving. And so that’s, that’s really the first part for anyone to understand is who, what is your market?
Your market’s not where you live, right? Because your market’s, the people who know about you, and so you gotta figure out who knows about you, who’s calling you, right? Who’s. In contact with you, and then does your services actually match what they want? You know, you can’t go do a design build and you know, I don’t know, picking on somewhere, like somewhere in Alaska where there’s 2200 people in town, like that’s not an effective business model.
So certainly those have to align and match and, uh, for, for marketing, it’s, it’s a scary proposition because there are so many ways to get burned. And, but I would say is the number one way to market is take care of your clients. Right? There’s no other way, like. You know, you get to end a project and, and they want, you know, call it a couple hundred dollars of things fixed.
Maybe it’s their fault. Maybe it’s your fault. Maybe it’s too over. Just fix it. That’s the cheapest market you can ever do. Right? It’s like take care of clients. Number one. We’ve taken an approach, kind of a two Strat, two prong approach where we really focus on SEO. We just found it in the Atlanta market.
We, there weren’t a lot of companies really doing SEO Well, and we just, it’s something that I read a book, uh, they ask you to answer by market. She, and I’m sure it’s been out for years, but it just really changed our mindset of like people’s consumers in general, especially remote consumers in general, right?
We, we all have fears. But, you know, you gotta, you gotta, you’re standing in a Target or Walmart or wherever you’re on Amazon, you’re on the, you’re trying, you’re afraid like, oh, I could get it cheaper. I could, whatever it is. And so the, they asked you to answer, really took us down this idea of like SEO, which was really about answering the questions that.
Prospect clients have. And if you look at our website in particular, right, it’s really geared towards like that thing. And we’ve really do dove deeper into the services. You know, like what are the fears of a kitchen remodel? What are the fears of a whole house remodel? Can I live there? You know, what’s all the, all that kind of stuff.
So the SEO is one part for sure. And we take much more of like a, a local, call it old school strategy. We print out a newsletter. Um, we. This is all kind of consolidation. We’re gonna start sending them out. Uh, so we’ll actually have to print a newsletter. And when I go to a home visit, I, I take like four or five, six copies of our previous newsletter.
So that’s like old school strategy, you know, this printed idea. But your marketing, I mean, it’s like, it’s, it’s also so, so entangled with your sales process. So it’s like. If you dress a certain way, you look a certain way, you drive a certain car, drive a truck. You know, for I drive a car, I don’t, I choose not to drive a truck ’cause I wanna show up and look different.
That’s part of marketing. You know, I know I wear a hat that’s ’cause I don’t a pair and my head gets cold in the winter, but it’s like wear a hat and I wear a collared shirt and I wear, uh, I don’t play golf, but I wear golf kind of looking slacks, right? It’s kind of like I wanna, I don’t wear tape measure.
I, you know, on purpose. Like, that’s part of our marketing strategy of I don’t wanna look like a contractor. I wanna look like your design build partner to help, you know, facilitate your project, not come in there. And, and I’m not knocking anybody. But you know, the big boots and we take our shoes off and those, so it’s marketing is definitely, it’s like a broad across everything, but you gotta know who you are and know who you serve.
Then you can really kind of focus on your strategy.
Dennis Oz: Wow, this is amazing. Well, when you just say, you don’t really would like to look like, the contractor, because folks, again, if you are a design build model, people are looking for not someone to break the walls. People are looking for someone to delegate stuff and.
And manage these teams to end the project. And Peter, correct me if I’m wrong, we are talking about the projects with millions of dollars Sometimes it’s like really big project design and build project is not like more than a just a contracting, more than just like electrical stuff or logistic like Yeah.
It’s all, all yeah. Mix of it. Right. Do you think that we can see that in this way? That’s why maybe you are just following that path when you are just, I’m bigger.
Peter Ranney: It’s, it’s a relationship. Right certain. We’re talking a lot of mindset relationship in our business, right? We’re selling mostly to women, and so we want to appeal in a authentic way, right?
Appeal to women so they, you know, I’m going in their home. They feel comfortable that they’re allowing our business to come into their house as a guest, right? So that, that’s definitely a part of it too. And I would say any, any female, uh, owned businesses or businesses with women that are kind of in the sales role, you have a leg up, massive leg up, right?
Because you can appeal in a different way than I can as a male, but I do everything I can to show that we are here to take care of them. And, and give them a service that is hopefully different than just a guy showing up in a big lifted pickup truck with the big construction boots and three tape measures on their hip and just kind of shooting out.
You know, it’s kind of like we don’t be different. Listen and be curious.
Dennis Oz: Amazing. Thanks so much for this detailed, very detailed explanation. For this matter, let’s talk about ai. Right now AI is almost everywhere and there are a lot of, I would say, buzz about it, like everybody’s talking about it.
And, , just would like to learn some of the best practices and some of the best use cases from you. I know we are using. It’s to automate follow ups or analyzing job data or even writing a copy. Right. How do you see it playing a real role in remodeling world today?
Peter Ranney: I know I, a lot of our contractor colleagues and friends have used it.
Kind of initially in the sales process, right? They take the recording device, whatever it is, or I know one guy actually wears like a body cam a little bit, a little bit creepy for me wearing like a body cam in, in someone’s house. But that, that’s a fashion, that’s a way to do it for me. I think there’s like this, we use AI in our business for, for different, more internal, I guess somewhat external, but I just think like, whatever we do, just make sure it’s authentic.
I still hand write notes, not ’cause I have good handwriting or like to hand write notes, but I want the client to know that I’m listening to them. And that is, that’s like a huge trust building exercise for a client because if it’s just, Hey, my AI’s recording it. And then I’ll get back and, you know, whatever, do something with it.
Whatever it is, that’s, that’s okay, right? There’s a way to utilize that. But again, as long as it’s authentic and has a purpose, I pur, I don’t use that. I purposely take hand notes and I make a note, and as the client’s talking to me, oh, excuse me, I kind of write slow, so, excuse me. I’m just kind of like, as I jot these notes down, right?
So it’s, it’s, it’s positive reinforcement. I’m hearing you. So that’s what I would say. If you’re saying hi, great. Don’t, like, don’t, don’t. Is your only thing. What I found value in AI for us is when we write, we write a project summary letter. So after we meet with a client and they come to the showroom visit, I document all the notes into a letter.
And so I’ve created a custom GPT, which anybody can do, you know, chat, GPT or any of ’em really, but Jet GT specifically, you can create your own GPT. So you can give it, it’s a set of instructions that it falls every time. And so I’ll just kind of just really. Kind of cave in my notes in, and it puts into really nice, you gotta review it, right?
But it’s really nice, very consistent. And so I can use that. We use it to write our scopes of work as well. Same thing. Designers will put in kind of the, the gist of what we’re doing. Then it’ll format and put in by area, by trade, things like that. So I think that’s a really effective way to use it. It’s like anything, I wouldn’t over rely on it.
I mean, ai, I subscribe to an AI newsletter and it’s. It’s mind boggling how fast things are moving. So it’s like, I, I think for our purpose, we’re in a service industry by default. Like AI has a place to help supplement us and maybe help replace like a person or a role or task for someone. I wouldn’t lean on it too much.
I think being authentic in like a real human interaction is, is even more desired now.
Dennis Oz: I totally hear you because, let’s say you need help for banking and every time you call banks you just find someone just talking to you. Yeah. Maybe in like in scripts and everything, but there is a bank.
If it is just really promoting their service, when you call, we will answer your phone. So you’ll find in human, maybe it’s just in this era could be we could say people are not really frustrating. Talking to a bot just because it’s a bot, maybe it’s not really helpful.
Maybe we are just really making AI so much like we are putting in this place where it’s not there right now.
Peter Ranney: Yeah. It’s, it can’t reason like a human being. And, and I think if, if I’ve considered using AI for our after hours phone system, and I think that’d be okay as long as, Hey, I, Hey, you called Rainbow Wman.
I’m an AI assistant. But again, has to be helpful. It’s not helpful. Let know
Dennis Oz: in the beginning, right? This is an AI system, you let them know because it’s after hours. Folks, this is a great idea and it’s really good. Great to test some ideas. Maybe you’re gonna like this idea really well and maybe you’re gonna start using that 24 7.
Who knows? Because everybody’s business is different. And Peter here really, really values authenticity here. Maybe you will find it so helpful. So, let’s talk about it. How do you use that automation system after hours?
Peter Ranney: So right now I, we don’t have any automated res uh, well, I say any, we have the only automated response that we have to a client isn’t after hours.
If they call or text, say, Hey, office is closed, someone will reach out. So that’s the only auto. Other than that, there’s, we have zero automation for client facing communication, and that’s very, uh, intentional because again, we want this authenticity and. Client communication, like it should be valued and be meaningful.
So it’s, we, we don’t have any, any of that. So that’s it. I have considered, we use open phone and have the service call. I think Sona Sauna and I toyed around a little bit and not, not only is open phone fault, I haven’t figured out the right way to use it ’cause I actually called it and said, Hey, let me talk to one of my designers and you know his name, Brett.
Lemme talk to Brett. Oh, sorry, I can’t do any, it’s like, you can’t even help me. So like, well, that’s not helpful. I would say the main, when I think about any of this stuff, it’s like one question you could ask yourself to, to help maybe formulate your, uh, final answer is how does it benefit the client? And if having AI benefits the client, okay, great, it’s a good tool for you.
But if it doesn’t, what, who does it benefit, right? Because if it doesn’t benefit the client. Why are we doing it?
Dennis Oz: Great point about that. And everything that we do is just, we have to be clients. Trying to think about that. And thank you so much for sharing this. I would say, it’s a different, total, different point of view.
I’m sure for our listeners, folks, I’m sure that you’re enjoying this conversation as much as I do. And, but I, we are not gonna let Peter go because I have one last question for him. Then we are gonna, wrapping up this conversation, and thank you so much, Peter. This is a great conversation. Thank you so much for sharing all.
You’re welcome. Let’s talk about growth, because growth looks like, I would say it looks great outside, but inside it can, feel really chaotic, especially for remodelers who stuck on a, you know, doing work and running the businesses and here and there. What’s your one piece of advice you would give to someone in that position?
Peter Ranney: I mean, back to the before, like, don’t, don’t build a business that you want. And if, if you love working on the tools and that’s something you don’t want to give up, that’s fine. Maybe, maybe in that case you need to hire someone who can run the office or something in that example. But you know, this. As I go to different conferences, I’m involved different, you know, Facebook groups.
I talk to different modelers, and you know, it’s, it’s, you’re looking at, oh, they have this, they have that, they have this showroom that, you know, build your business. Don’t, you know, just. And the top line, chasing top line can be such a, such a bad thing, right? ’cause then you, to your point earlier, you got, you start missing pricing, you got bad estimates, you’re chasing the wrong customers.
Um, and then, you know, back to marketing’s like bad customers, referral, bad customers, you know, so you gotta break the bad customer cycle so you can get good customers who refer your ideal good customers. So build the business you want, you know? And don’t be afraid to just go out there and implement the things that you think are gonna be effective for your business.
But again, like the mental, the mental biases and, and cognitive biases that people put in front of them of things. If you’re, if it’s like, I, I sure some, I can’t remember if you said, but it’s like, if you think it’s not possible, it’s not possible. It’s like, see, you stopped yourself before It’s even, even a, even a thing to produce in real life.
So. You know, be open to ideas, be open to different things. But again, know, know what you want. And for me personally, I want time freedom, and money freedom, right? So I wanna have more time with my family, and I wanna have the ability to pay for things that I want to do. I’m not looking to buy an island or a jet.
I just wanna have a nice time. You know, I wanna be able to take my family in nice places and do nice things and have my business run effectively. To be able to serve my clients in a great way. So that’s my goal.
Dennis Oz: Well, Peter, thanks so much for sharing this and dropping this massive knowledge to our show today.
I cannot thank you enough because I’m sure all our listeners and whoever is watching this one today, really feel enlightened after the things that you have shared. And thanks so much for joining me today.
Peter Ranney: Yeah. Thanks
Dennis Oz: for having me folks. That was another episode of Remodeler Success Podcast.
We’re gonna see you next time. Goodbye.



